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Lucy Hayes

GRAPHIC DESIGNER




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0473 007 465
lucy.hayes62@gmail.com
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Lucy Hayes 2023

Lucy Hayes

GRAPHIC DESIGNER





WOOLIE: Sustainable Clothing Brand Concept


Woolie is a sustainable woollen clothing brand run by women from farm to fashion. It focuses on sustainability from farming
practices and shearing and down to the production processes and packaging.

This brand highlights and celebrates the importance of women in agriculture and all the way to the storefront, combining all
elements that are dependent on each other to create a sustainable fasion brand.

The colours and illustrations evoke a friendly and inviting brand, wearable and loved by a broad audience. The range of illustrations emulate the brands story from farm to fashion and give the audience a visual idea of how the brand is created. The typography is reflective of the wool industry, utilising stencil type and roman numerals featured on woolpacks.