Place Branding: Young NSW

When thinking of a brand, initial thought is something tangible, something physical. But what about something less tangible, what
about a place, region or community?

Famous for its cherries, Young is a hub for the region bringing people together for community initiatives and fundraisers.
The challenge for this university led assignment in conjunction with For The People Agency was to develop a brand for the town
that brings together the area through a shared identity. A toolkit that unites and instills pride to those who live within it
while also telling a story to people who are passing through.

This identity is built around this juxtaposition of tough and soft, the ability to remain tough in times of community disasters
but also the ability to greet you with a smile around every corner.

Lucy Hayes

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Lucy Hayes

Place Branding: Young NSW

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